PLAYFULS by Ava Parris

Production Design all handmade by me (elsie)!

Such a blast collaborating with Ava on this project and bringing her creativity to life through built form.

The set included 5 plywood cubes, 2 operable pinwheels made from tubing and paper, and painted cardboard shapes. The production of this encapsulated Ava’s tactic of solid colors and simple-looking forms, made with craft, patience, and precision.

Ava’s Collection “‘PLAYFULS’ explores the relationship between childhood creativity and adult structure. Inspired by research on early brain development and the importance art, play, and hands-on learning has in developing minds. Through oversized tailoring, primary colors, and exaggerated proportions inspired by childhood dress-up, the collection reimagines classic workwear through a more playful and expressive lens.”

Crew:

Designer: Ava Parris (@aparrrris @parris.made)

Creative Director: Lauren Mendiola (@laurenmendiola_ @laur.endesigns)



Photographer: Heather Bloomfield (@hblphotography)

Photo Assist: Isabella Galarraga (@isabellacarolinaphotography)



Director: Sophia Gleason (@sophgleason)

DP: Edda Gilbert (@eddagilbert_)

Gaffer: Sam Algood (@sam.algood)

Grip: Bee Aung (@seaahbee), Matthew Farrell (@matthew_farrell__, Nicholas Morgan (@nickmorganfilms), Jordan Griffin (@jordan_shy_0831)

Editor and Colorist: Lilly Fratt (@lillianne835)

Sound Designer: Brendan Shaw (@astralnotagain)

Production Designer: Elsie Pierron (@elsiepierron)

Hair and Makeup: Sidney Figuly (@sidneyjaefiguly)

Talent: Faith McLawhorn (@faith.mclawhorn), Brooke Statkevich (@brookestatk), Jade Imani (@jae.mani), Gaby Labelle (@gaby.labelle), Mia Fierro (@mia_fierro)